COLOR RUSH
Return of the naive Nike designers!
I’m going to say something controversial here in that…I actually kinda like the color rush. It’s a neat idea and overall I liked it. It was far from perfect of course:
-The obvious colorblindness issue, 6% of the male population saw a game in which both teams looked exactly the same. What an enormous oversight.
-They sort of overdid it a touch. There was no need for the full color socks in my opinion, I would have preferred white socks. The Bills looked good because they had the sock stripes but the Jets just looked like green long johns. I think the “Color” should have been kept between the jersey and pants.
-It really did sort of look like a Nike manager told a designer: “We need a new idea. Synergy. Fresh looks. What do you have, johnny?” Then Johnny panics, looks around, hits the paint bucket tool and fills in the pants and socks with the same colors and goes “taa daa?” and then the manager gives him a raise.
But outside those things, I actually really like the idea. I’m a big fan of uniforms with color pants that match the jerseys. I think it creates a very solid whole. The Seahawks currently use it to excellent effect. I say tone down the color rush a tad and give the socks different colors, but keep jerseys and pants the same color, that is a great style. The Chiefs all reds get called ketchup bottles, but I think it looks terrific. The Texans all reds aren’t as good, but their all blues look great. The Eagles all blacks from last year? I thought they were sick, better than anything the Eagles have won in years. Honestly the only one I can think of that I haven’t liked is the new 49ers black alternate, but my problem with that is that it needs more gold more than anything else.
The next “color rush” has been revealed, and honestly I think it’s fantastic. The Titans uniform isn’t too much of a stretch from their current uniforms, so there isn’t much to say. They look fine. The Jags ones though? I’m probably in a minority here, but I think they are the best look the Jags have had as long as I remember them. I straight up love them for a multitude of reasons.
1. No other team in the NFL uses yellow or this shade of gold/mustard as a primary. This is an incredibly unique look. It’s not a boring blue, an easy all black, or anything else. It’s unique. Black and gold isn’t unique (The Saints) but gold being the primary is so fresh and new I just love it give me more.
2. IT MATCHES THE HELMETS AND MAKES THE HELMETS ACTUALLY WORK, A FEAT I THOUGHT IMPOSSIBLE
3. Almost zero teal anywhere (only around the numbers). It commits to the idea.
4. It seriously looks like king midas touched them I love it.
I have yet to see it on the field against green grass in normal lighting, which might hurt it a little bit, and I wish the socks were black instead of gold, but on the whole I genuinely wish this was the Jaguars de-facto standard uniform. I love it that much. I think their current uniforms are full of cool ideas but are a bit of an unfocused mess (And the helmet is a crime against good taste) but this…this is so good. Nike, you finally did something beautiful, please make them the standard.
do sorry Dave, I hate all of them. Every color rush design is terrible. I think colored pants is a good design element to work with, but none of these has looked good to me
I’m gonna have to take this back. I think the Titans/Jags actually look pretty good (the uniforms, they’re still playing terrible football)
It’s good to see the Nike designers improving their Photoshop knowledge, but the result… I’m gonna have to say no.
I don’t know, feels a little like a game of CLUE. Colonel Mustard in Jacksonville with 2 INTs?
Maybe the socks would fix it, but the Bills jersey’s look like a kid’s onesie coming down on Christmas morning.
Still, not worse than the Steeler’s bumblebee.
The Steeler bumble bee is a sacred jersey, that should be held with the highest honor, by retiring it. I, as a Steeler fan, think they are ehh, good concept, but who ever come up with them was crazy.
But they’re “vintage”!
Jags “bold gold” is awesome. Reminds me alot of UCF’s jersey colors.
I’m with Dave, I like em. They’re new and different and so far, not in a really bad way.
I’ll go ahead and save you from the haters Dave. I like the color rush stuff, and my personal favorite is the titans. I’m a huge fan of that ice blue color.
Also thanks for the Chiefs love. I like when they do anything different. They haven’t changed their uniform EVER. I feel like maybe they’re the most conservative team in the league. They’re super afraid to make changes and they love the status quo.
Pants are important to me. I hate seeing teams like the Giants, Panthers, and Lions come out in the same boring shade of gray every game. Even the Raiders, most people think they got the best unis but I hate their pants.
However I also like the socks thing, and I don’t care about being in some minority. In fact, what were the Bills doing with gray facemasks? NEED MORE RED.
The Titans went back to dark blue, so the Columbia blue is the alternate again. And I think it looks best under the lights, so I’m excited for next Thursday.
Giants do not need to do this. ever. If anything throwback jerseys from the 80’s.
The Bills unis looked like knockoff Patriots throwback jerseys.
Color-blind checking in, Thursday’s game was unwatchable. Not because of the bad football, it was just literally giving me a headache. I don’t mind the idea of color-rush, but please– don’t make it light-primaries again. No all Red/Green/Blue combinations of teams.
For God’s sake, they made me agree with Gregg Rosenthal. I would generally be in a room with York, Snider, and Jones engaged in a lemon party than agree with the awfulness that is Gregg Rosenthal, but here we are.
*generally rather. I would NOT in fact generally be in a room with them.
Running Buffalo through a colour-blind app turns them into Jacksonville.
By the way Dave, i found the Sexy Rexy. They’re so naive in Beaverton OR, they don’t even know you don’t bother with that anymore.
I guess no one told the Jets that it’s scientifically been proven that in human agressive competitions, those wearing the color Red have statistically won 56-44% of the time over those wearing any other color.
Only losers don’t wear Red.
Peer reviewed, scientifically proven. #truestory.jpg
What does the pink sticky note say?
Tramp Stamp?
It was all grey, whoohoo for colors I can see next week!!
Eww, people actually like the full leotard look? Yuck.
The only team that should be allowed to wear same-colored jerseys and pants is the Colts wearing white-over-white, and that’s it. Everyone else looks terrible. Creating contrast by having different colored jerseys and pants is 1000% better.
I have never been a fan of the jersey and pants being the same color unless it’s white on white. It’s probably a sign of my age. The color rush is just one more straw that will eventually break the NFL camel’s back for me.
Titans ones look decent. Bills didn’t look right, Jets were blah, and the Jags……..well, they’re unique. I hate the color but I love the unis because of their uniqueness. For once they actually do go with the helmet.
I’m on the fence about the idea. What I basically don’t understand is how they’re going to handle it with teams that have the same primary color playing each other?
So, for example, any two teams from the pool of Bills-Chiefs-Cardinals-Redskins-Buccaneers-49ers
Or, like, Colts-Giants-Cowboys, maybe. I doubt they’re going to do much in the way of all-silver/grey because ~ COLOR ~, but I can only imagine there’s going to be a lot of overlaps and impossible matchups.
I’m sorry but those Jaguars uniforms look like poop
Most Jag fans are traditionalist who want more teal. There are still many of them that are mad that the Jags primary jersey color isn’t teal anymore. I too have teal pride and still refuse to purchase a shirt or jersey from a retailer that labels a product as “Jaguars blue”. Teal traditionalist that I am, I actually love the new color rush gold uniforms–so much so that I kind of hope that they continue to use them*.
*My only concern is how that gold color stands against the green turf. Notice in the photo released that the Nike design team also painted the grass gold as well. That’s a bit alarming. We’ll see soon if it translates in the real world.
Those gold Jags jerseys on black pants would be next level. Please Nike, just do it.
I kept thinking they should’ve waited until December to pull those out. Would’ve been perfect for Christmas. But it turns out they don’t play again until January.
Gotta say that I agree with you Dave. The all-color unis are always more interesting to me. Especially the KC all-reds, which are one of the best alternate unis out there IMO.